Clarity, perspective, the ah-ha moment; call it what you will, but unplugging for a week did not produce the direction and vision I anticipated. There have been a few times when life and work got in the way, but for the most part I have been running on this hamster wheel since March of 2011.
Even though I was officially unplugged for the past week, I still had my iPhone so it wasn’t like I couldn’t see all the activity. And Sunday when I finally got back to my computer to clean up and catch up it brought up the age old question, “does any of this really matter?”
As I sat contemplating what to write for my Monday post, I had several topics I could have easily touched on especially coming off a guy’s golf outing, but I had nothing; no desire to even post or jump back in the game for now.
How sustainable is your success?
As you scratch and claw your way to something you can reasonably call success, how sustainable is it really? If you took a 30-day moratorium, would there be anything left when you came back? If you are a solopreneur, probably not much, unfortunately.
At least in my day job I have a highly qualified team of people that have only one job to do while they work for me and that is to make Billy look good. I say this jokingly, but to keep it real simple, if they are making me look good then everything is working like it is supposed to.
I don’t have that kind of street cred with my social platform and as I see alliances and partnerships being formed, I have to ask, “is it still just a time suck or is it leading to sustainable success?” In other words, who is going to pay me for my time?
I also like to poke fun at myself for never making any lists, but I have made plenty and most recently my dear friend Adrienne Smith was kind enough to put me on her My Blogging Friends Rock list. And I do rock in case you were wondering; hey, it was a legitimate recognition, she wasn’t just giving me a mercy nod…:).
But what does that really mean? What if you are (or are not) the featured #FollowFriday? That and $3 will get you a Venti Redeye at Starbucks. Does this kind of recognition catapult you to the next level or is it just a feel good moment?
And my friend Adam does have a Starbucks story btw…..
I’m not very social anymore
As I try to evaluate my purpose and direction I have come to realize the extent of my socialness is in the blogs. My non-social friends think I tweet a lot and should know about every current event regardless of where it is occurring because surely someone tweeted about it.
I don’t know Jack Squat……….
99% of my tweets are coming from Triberr or when I promote someone else’s post; is that really being social? Is that being effective promoting others?
Does that make me king of the hill or is it still just a house of cards?
20 months into this thing, nobody still cares if I go to Starbucks so don’t look for me to tweet about it.
What does it mean then?
It means my posting schedule could change and instead of being Steady Eddie, it could be more along the lines of when the mood strikes. This applies to my commenting as well; I really want to spend time with all my friends, but I’m looking for a hall pass as it will be on as a time permits basis as well.
I want to start interacting again with my tweets; this means I will be more selective on how I promote posts and will be looking for ways to encourage feedback or acknowledgement. It is still ok to have two-way communication through tweets, right?
A new platform. I’m on LinkedIn pretty much in name only. However, I do know it is the most robust business platform so I will be devoting more time here to find ways to use it more effectively. Out of all the platforms, LinkedIn probably is the best fit for my business efforts in social. Also, now that my son is on board at Lanier Upshaw, I think LinkedIn will be a worthwhile social platform for him to become familiar with.
Finally, I plan on taking more of an ownership interest in the Lanier Upshaw blog. There is plenty to write about and hopefully I can de-mystify some of the unknowns consumers have to deal with in the world of insurance, other than just buying a policy.
Drum roll please…
That’s it; that’s my epiphany ’cause that’s all I got. You wanted direction; well, you got mine for now.
It could change next week.
Stay tuned on Thursday as I will have Erin Feldman dropping by; I tried to give her my blog but she wouldn’t take it. However, her post will be very timely indeed. She knows how to Write Right.